Prior to deciding to select what you believe is an ideal color off Pantone Colour Chart, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as opposed to locally. The thing is, different colors have different meanings to various people. If you’re not familiar with the cultural significance of the certain color the merchandise, brand, or identity you’re promoting could end up failing before it features a possiblity to pull off! Let’s take a closer look on the cultural significance of color in two of today’s emerging economies.
In China, the hue red is probably the most significant. No where is it color more prominent than on the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. It is additionally the hue the Chinese associate with fire, one of the five elements its people believe create exactly what exists by nature.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color chinese people associate with another from the five elements, planet earth, and thus, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s in contrast to Western cultures in which the color white is utilized to represent purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned with a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of any union of two individuals, the hue red also symbolizes fertility and prosperity. The color green represents the harvest or perhaps a new beginning and, like in America, green is symbolic of nature. In India green is also the hue used to honor Islam.
As fashionable as green is, don’t make use of it if you are considering doing business with Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like individuals in South America, green represents death. But in the Middle East, green may be the shade of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and make sure you do your homework!